Set your alarm clocks! Several Sundial merchants will be open at the crack of dawn for the 44th Annual Sunrise Sale on Thursday, July 20th. Ansley Z. Kids Co., Diamonds Direct, Florida Jean Company, Happy Feet Plus, Jackie Z Style Co. and John Craig Clothier will all have their best deals of the year! The early ‘Burg gets the best deal so set your alarm clock because the sale starts at 6:43 am.